I’m a Celebrity dwell: ITV viewing figures revealed for 2024 launch present

ITV announced on Monday (18 November) that the first episode of I’m a Celebrity 2024 was watched by a peak of eight million, and an average of seven million.

This is on a par with last year’s launch, but both respective episodes were down from the nine million viewers amassed in 2022.

However, this is the biggest ITV overnight audience of the year outside of sporting events.

Comedian Peter Kay made an unexpected appearance during the debut episode of the new series of I’m a Celebrity…Get Me Out of Here on Sunday (17 November) to make an announcement about his record-breaking tour.

During the first advertisement break in the hit ITV show, which saw celebrities such as Coleen Rooney, Alan Halsall and Tulisa Contostavlos enter the jungle, a humourous commercial for Kay was aired.

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A surprise star has been tapped into a key I’m a Celebrity 2024 role at the last moment.

The British TV personality was hired after what has been a “tough year” following a high-profile divorce.

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TV presenter Rylan has shut down criticism of Tulisa Contostavlos during I’m a Celebrity… Get Me Out of Here!’s 2024 launch episode.

The N-Dubz singer was a judge on The X Factor in 2012 when Rylan competed and finished fourth, and her appearance on the ITV reality show arrives after what has been a tough decade for the star.

N-Dubz star and former X Factor judge Tulisa has emerged as an early leader and fan favourite in the camp – here’s a look at her past career and why she is entering the jungle already a survivor…

Coleen Rooney gave her campmates an insight into her relationship with Wayne Rooney, who she has lived with since she was 16 years old.

“Was it love at first sight?” asked Oti Mabuse. “It was for him. Not for me.”

This year, ITV bosses reportedly shelled out a record-breaking £1.5m for this particular star – but is it worth the money?

Fans bemoaned the absence of the celebrities’ phone numbers on their T-shirts, which had typically been printed on their clothes to help remind viewers at home of their respective numbers when calling to vote.

On X/Twitter, one fan wrote: “Hate that they have their full name on the back of their shirts and no number to call it looks stupid #imaceleb.”

I’m a Celeb typically airs ever night for three weeks, meaning the final episode is likely to take place on Sunday 8 December – mark your calendars!

The questions is, who will be crowned King or Queen of the jungle?

New episodes of I’m A Celebrity… Get Me Out Of Here! airs on ITV1 and ITVX every night, typically beginning at 9pm.