How Abu Dhabi is utilizing museums, storytelling and innovation to redefine its international picture
How Abu Dhabi is using museums, storytelling and innovation to redefine its global image
Euronews Culture spoke to Steve Cook, the Executive Director of Strategic Marketing and Communications at the Department of Culture and Tourism for Abu Dhabi, about the emirate’s ambitious cultural expansion plans, including the upcoming Guggenheim Abu Dhabi.
READ MORE : http://www.euronews.com/2026/07/08/how-abu-dhabi-is-using-museums-storytelling-and-innovation-to-redefine-its-global-image
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