How This Major Grocery Store Chain Became a Cult-Favorite

Aldi has long been known for its low prices even on items like wagyu ground beef. But the European grocery giant also has a loyal fanbase that follows its famed aisle of limited-time, unexpected finds.

US Chief Commercial Officer Scott Patton joins Joe Weisenthal and Tracy Alloway on the Odd Lots podcast to discuss the opening of Aldi’s new Times Square location, its cult-favorite "Aisle of Shame" and its social media group that has garnered over 4 million followers.
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