Hugo Boss CEO: Quiet luxurious and smarter consumers are reshaping style

Hugo Boss CEO: Quiet luxury and smarter shoppers are reshaping fashion

Speaking to Euronews in Dubai, Daniel Grieder outlined how the 100-year-old brand is using technology, experience-led stores and quieter luxury to adapt to changing consumer expectations.

READ MORE : http://www.euronews.com/2026/02/06/hugo-boss-ceo-quiet-luxury-and-smarter-shoppers-are-reshaping-fashion

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