Wayfair’s CFO says brick-and-mortar is corporate’s greatest problem

Wayfair is building on its success as an e-commerce furniture and home goods retailer with a move into large-format brick-and-mortar stores. On Bloomberg Chief Future Officer, CFO Kate Gulliver shows Carol Massar around Wayfair’s new Atlanta store, and explains how this new initiative is helping the company create a seamless omnichannel "clicks to bricks" shopping experience.