Next year will be Big Tech’s finale. Critique of Big Tech is now common sense, voiced by a motley spectrum that unites opposing political parties, mainstream pundits, and even tech titans such as the VC powerhouse Y Combinator, which is singing in harmony with giants like a16z in proclaiming fealty to “little tech” against the centralized power of incumbents.
Why the fall from grace? One reason is that the collateral consequences of the current Big Tech business model are too obvious to ignore. The list is old hat by now: centralization, surveillance, information control. It goes on, and it’s not hypothetical. Concentrating such vast power in a few hands does not lead to good things. No, it leads to things like the CrowdStrike outage of mid-2024, when corner-cutting by Microsoft led to critical infrastructure—from hospitals to banks to traffic systems—failing globally for an extended period.
Another reason Big Tech is set to falter in 2025 is that the frothy AI market, on which Big Tech bet big, is beginning to lose its fizz. Major money, like Goldman Sachs and Sequoia Capital, is worried. They went public recently with their concerns about the disconnect between the billions required to create and use large-scale AI, and the weak market fit and tepid returns where the rubber meets the AI business-model road.
It doesn’t help that the public and regulators are waking up to AI’s reliance on, and generation of, sensitive data at a time when the appetite for privacy has never been higher—as evidenced, for one, by Signal’s persistent user growth. AI, on the other hand, generally erodes privacy. We saw this in June when Microsoft announced Recall, a product that would, I kid you not, screenshot everything you do on your device so an AI system could give you “perfect memory” of what you were doing on your computer (Doomscrolling? Porn-watching?). The system required the capture of those sensitive images—which would not exist otherwise—in order to work.
Happily, these factors aren’t just liquefying the ground below Big Tech’s dominance. They’re also powering bold visions for alternatives that stop tinkering at the edges of the monopoly tech paradigm, and work to design and build actually democratic, independent, open, and transparent tech. Imagine!
For example, initiatives in Europe are exploring independent core tech infrastructure, with convenings of open source developers, scholars of governance, and experts on the political economy of the tech industry.