One of world’s largest music streaming service, Spotify, says it paid bumper earnings in 2024 to artists from the two biggest markets, Nigeria and South Africa buoyed in part by internationally recognized acts like South African singer Tyla and Nigeria’s Burna Boy. It paid out more than $38 million to Nigerian musicians, more than doubling their earnings compared to a year earlier, according to Spotify. South African singers and musicians took home $21 million, a 54 percent increase year-on-year.
Interest in African music is nothing new and the massive monetization of that music knows only one way – upwards. It’s high in demand globally, especially in the US. DW’s Rachel Nduati in Washington discovered new African music is taking some listeners back to their roots.
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