New Balance-ing Act: “Dad shoe” to superstar endorsements#shorts #newbalance #wallstreetweek

New Balance-ing Act: “Dad shoe” to superstar endorsements#shorts #newbalance #wallstreetweek

New Balance CEO Joe Preston describes how the $7B company has been able to go from being known for the “dad shoe” to garnering celebrity followings and endorsements. Watch "Wall Street Week" Fridays at 6 p.m. ET bloom.bg/44480HV