The major UK television network Channel 5 has relaunched – again – simply as “5”.
This will mark the third rebrand since the channel’s launch in 1997, beginning as Channel 5, then changing to Five, then returning to Channel 5.
It comes as part of the channel’s relaunch this week, which sees its on-demand site My5 and linear TV channel united under one brand.
The relaunch features an expanded offering of shows from across Paramount’s different brands, including BET, CBS, Comedy Central and MTV Entertainment Studios, with 15 new live channels available on 5’s free streaming service.
Since the channel is a subsidiary of Paramount, 5 viewers will also have increased access to a range of boxsets such as The Good Wife, Dexter and The Following.
The channels will feature some of 5’s biggest hits including Interceptors, 5 Cops, Bargain Loving Brits, Dogs Behaving (Very) Badly, The Yorkshire Vet, Geordie Shore, Catfish, Teen Mom, MTV Reality and Milkshake!, with more channels set to be announced soon.
The new logo, which sees a yellow number five on a blue background, has been in use from Wednesday (12th March).
The relaunch was initially announced in August last year, with Channel 5 boss Ben Frow saying: “We know from the success that so many of our Channel 5 shows have had on Netflix that there’s a huge appetite for our content in the streaming world.”
Frow continued: “As we relaunch as 5, our streaming service will be a much bigger and broader offer than My5 with a significantly expanded range of content including new series and box sets in reality, drama, factual and kids from across the Paramount family.”
However, viewers have been left perplexed by yet another name change to a linear TV channel, following the rebrand of Dave to U&Dave in July 2024.
Watch Apple TV+ free for 7 days
New subscribers only. £8.99/mo. after free trial. Plan auto-renews until cancelled
Watch Apple TV+ free for 7 days
New subscribers only. £8.99/mo. after free trial. Plan auto-renews until cancelled
TV writer Scott Bryan posted on X/Twitter: “Is everyone OK?” before pointing out how ITV has gone between the titles ITV and ITV1, and that UK Gold has gone from UKTV GOLD, to G.O.L.D, back to Gold and to U&GOLD since it was launched in 1992.
“I genuinely endeavour to understand what possible difference this could make to anything?” said one person on X/Twitter.
One person joked: “Disappointed they never tried Chnnl5 really missed an opportunity there!”
“Let’s face it, we’ll still call it Channel 5,” added another person. “A bit like still calling this platform Twitter, or “X (formally Twitter)” because single alphanumeric names just don’t make sense!”
Another person remarked that Channel 4 has also gone several rebrands in recent years, since it has repeatedly switched the name of its on-demand service from 4oD to All4 to simply Channel 4.
”Channel 4 now meaning both the channel and the website which everyone still just calls All4 or 4OD deserves a place on the list,” they said.
5 airs shows including Eggheads, All Creatures Great and Small, The Au Pair, Bargain Loving Brits in the Sun and it is the UK home for the Australian soap Home and Away.
The relaunch is being promoted by the “It’s all on 5” marketing campaign to tell audiences that its on-demand service and linear TV channel are no longer separate brands.
The channel has had some of its shows picked up by Netflix in recent years, including 24 Hours in Lidl, 24 Hours in Tesco and Rich House, Poor House.
Neighbours was previously aired on Channel 5 until it was cancelled in 2022 and revived by Amazon.