US President Donald Trump’s return to the White House and his tariffs have had a seismic impact on global markets. Trump’s own personal brand is growing – from cryptocurrencies to merchandise and real estate – but his policies are also creating "reputational risks" for other American companies.
Long before Trump, many US brands were able to capitalize on the "cool factor" of being American. But since Trump’s terms in office, international movements to boycott US products have spread around the world. Is this backlash causing an actual decline in consumption of US products?
Chapter Breakdown
0:00 US brand consumption in Germany
1:10 Elisabeth Braw, Senior Fellow, Atlantic Council, on whether American brands are paying a price for Trump’s policies
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