AI Hits the Campaign Trail

It’s an election yr within the US, which suggests you possibly can count on a recent tsunami of marketing campaign advertisements in your feeds, in your inbox, and jammed in entrance of YouTube movies. This can also be the primary election of the AI period, the place anybody can generate absolutely anything—a picture, a Twitter bot, a speech—by typing a couple of strains of textual content right into a immediate. Whether it is unhealthy actors producing deceptive deepfakes or candidates utilizing textual content mills to jot down cringey marketing campaign emails, AI is now firmly a part of the election course of.

This week on Gadget Lab, WIRED senior politics author Makenna Kelly joins us en route from the Iowa caucus to speak about how scammers and political campaigns alike are utilizing AI to affect voters on the polls.

Show Notes

Read extra from Makena concerning the Iowa caucus and the top of Vivek Ramaswamy’s marketing campaign. Scroll via her TikToks concerning the caucus. Follow all of WIRED’s protection of the 2024 election and artificial intelligence.


Makena recommends Uniqlo below layers. Mike recommends the cringey Nathan Fielder and Emma Stone present The Curse. Lauren recommends the present Catastrophe.

Makena Kelly will be discovered on social media @kellymakena. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the principle hotline at @GadgetLab. The present is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.

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